Wu Lei: "8090" view of consumption is a key variable in the development of tourist hotels

Updated: May 23, 2016  Views: 117

Original title: Wu Lei: '8090' view of consumption is a key variable in the development of tourist hotels

Hunan Tourism Development Conference held on March 30, the Hunan Provincial secretary of the provincial People's Congress Chairman Xu Shousheng stressed that the implementation of the CPC Central Committee and State Council decision to deploy, implement global tourism strategy, accelerate the construction of tourist province, to promote the tourism industry in Hunan great development and promotion, the big leap. For this reason, Hunan Provincial Tourism Bureau, Hunan Road on the channel around the 'study and implement the spirit of Hunan Tourism development Conference' activities, joint planning topics, to promote its new concept of tourism development in Hunan, and will launch a series of review articles discuss normal way under the new economic development of Tourism, the following thirty-ninth on the study and implement the spirit of the Conference of Tourism development.

-------------------------------------------------- --------------------------

(Palace Hotel in Abu Dhabi.

Hunan Tourism Development Conference in March on Xu Shousheng noted 'Hunan economic development has entered a new normal, both from the demand side of the force, expanding the effective demand, but also from the supply-side efforts to promote supply-side structural reforms to improve the supply quality and efficiency. 'economic development hotel industry as an essential economic subject, by the end of 2015, Hunan Province, a total of 498 star hotels, the main economic indicators in 2014 the country ranked seventh among the nation's first paid taxes ten. with the new demands, new technology, new media development, the hotel industry in Hunan entered the transition period in consumption structure, digestion of the original stock, and the structure of the space constraints of the industry environment adjustment, four co-exist new normal. Faced with the evolution and development of industrial structure, product homogeneity, penetration and growth of online travel services, quality of service status of paradox and confusion, the implementation of Hunan hotel industry 'supply-side structural reforms', which requires forward-looking and strategic top-level design, but also a scientific and intellectual guidance plan, the need to achieve a breakthrough in the following four aspects:

First, reshape thinking on the basis of the Internet industry chain hotel. The rapid development of mobile Internet technology to break the constraints of time, asymmetric information. The so-called Internet thinking, not just the Internet as a tool for technology applied in a few hotel value chain links, but a way of thinking, it is under the (mobile Internet, big data, cloud computing and other technology evolving background, market, customers, products, and even the entire business ecosystem value chain re-examine the required station hotel in the perspective of the guests, service process design, product design, guests save time, money and experience to enhance the future of high-tech applications in a wide range of hotel business will be mainly reflected in the following four aspects: First, the use of high-tech hotel formed many new product forms, such as eco-hotels, smart restaurants, virtual reality display, etc., and second, new information technology and various systems management software has been widely used to improve the convenience and comfort of the guests, as well as to enhance the operational effectiveness Hotel Group, as online and mobile payment and other online payment methods, the third is to use a variety of smart technologies and facilities have been partially substitute labor, both to ease labor shortages but also improve the efficiency of hotel services, four new materials, application of new energy technologies compared to hotel energy conservation, environmental protection, and to provide consumers with a more comfortable experience provides the technical conditions. as part of the hotel began to use solar energy systems, eco-energy installations, green energy and ecological heating system and hot water circulation system, the equipment will Hotel reducing energy consumption, reduce carbon dioxide emissions, improve air quality.

(East African coast underwater hotel.

Second is to enhance the core competitiveness of the hotel brand, services, products, and manpower. Hotel service and product innovation should be based on whether the consumer needs and satisfaction as the touchstone of '80' '' for the life of the young generation represented 90 changes in consumer attitudes and the way will be a key variable in the future change the pattern of the hotel and restaurant industry competition in the market. compared with star hotels in particular international high-end brands nurtured older generation of consumers, the younger generation of travelers will be for them deep sleep and healthy food, as well as essential lifestyle coffee, drinks, flavor, fitness and hotel brand of emotional attachment and pay those able to meet the new generation of business travelers, leisure travelers and locals real demand for hotel products the creation of new brands, those with a stylish new restaurant means, especially those operated by the Group brand hotel will become the object of pursuit of capital. in addition, the hotel should be established based on incentive pay, work incentives, encourage the development of the three aspects of effective talent incentive mechanism to encourage employees to actively and dynamically use their human capital, and business and personal goals to maximize consistency, give full play to the maximum potential of their overall human capital, establish a scientific evaluation system with incentives to character capacity and performance evaluation as a core element.

Third, changes in the hotel industry competition, not only from the competition to competing, need more cross-border cooperation. Current competitive hotel market, more performance between between hotel groups, independent hotels and groups and independent hotels competition. However, the future of the hotel industry competition, to competition from competing, cross-border cooperation to expand the space, in order to achieve a win-win or win-win objective. whether it is to explore business conditions or choice of personalized service, out of both territory and do all kinds of cross-border integration, the hotel has become a general direction of development. in the internet thinking the hotel business, but we need an open spirit of cooperation, to create a platform model, decentralization and the establishment of business ecosystem. everything based on complementarity and relevance of cross-border, as long as you can bring win-win cooperation for the establishment of customer service experience value, worth the hotel to try. for example, the New Century Hotel Group and South River robot robot functions in the hotel industry to expand application Exploration and depth of cooperation, the successful development of intelligent robots hotel market, including the construction of the development, application, channel, cloud platform, including a complete ecosystem.

Fourth, the hotel group needs in terms of asset restructuring, expansion mode, operations management, financing and other prudent choice. For hotel group, the Hotel property, facilities and equipment and other tangible assets are 'asset-heavy category,' while hotel brand, human resources, management, global reservation systems, membership systems, technical services, management processes, innovation, etc. are 'asset-light' category from the overall perspective of the development, the hotel industry is becoming a more and more 'light' industry, large hotel group has stop or reduce the capital-intensive real estate investment, real estate developers and owners in favor of providing hotel authorization, management, hosting and rental services. branding is becoming the hotel group's core business model. its expansion mode include endogenous growth or extensive expansion in addition, the traditional hotel business model can be divided into self-owned hotels, rental business, management contracts and franchising. in recent years the rise of third-party management, paying attention to play to their strengths, developed and managed by the owner assets, brand-party developers and innovative brand, the management profit and earnings in the drive. in addition, the financial investment in the form of equity crowdfunding securities or assets into a new market for the Internet industry. this year's government work report made it clear to encourage local multi-level local capital market, market development property in the motherboard market, the GEM, the case of small plates listed more difficult, the three new board and crowdfunding model began to be favored. equity crowdfunding mode collection of funds, more collections wisdom, manpower, resources, channels, social relations and a series of resources.

(Kenya giraffe with a hotel breakfast Photo Source: Red Net

Overall, reasonable business hotel industry, the development of rational profit era has arrived. We should be forward-thinking, progressive attitude, full service, innovative practices to optimize the hotel industry supply-side reform. At the same time, tourism management departments at all levels on the basis of the Construction of a fair competitive market environment, the need to put the tourism market order rectification of the first trade policy, and further decentralization, enhance the development of power industry, and strive to do a good job industry guidance, guidance and supervision system.

(Dr. Tourism Hunan Normal University Department of Hotel Management Department Wu Lei, associate professor

[An extension of reading]

Explore new ways of Hunan global tourism

- On a study and implement the spirit of Hunan Tourism Development Conference

Province must first strengthen tourism personnel

- On the study and implement the spirit of Hunan Tourism Development Conference

Planning to lead the Coordinated Development of Tourism in Hunan

- Three on studying and implementing the spirit of Hunan Tourism Development Conference

A 'toilet revolution' to enhance the capacity of public services, tourism

- On the fourth study and implement the spirit of Hunan Tourism Development Conference

Further promote the tourism industry in Hunan supply-side structural reforms

- Discuss on the study and implement the spirit of Hunan Tourism Development Conference

Construction of Hunan tourism to poverty alleviation beautiful

- Six On study and implement the spirit of Hunan Tourism Development Conference

Tourism personnel adhere to the priority development

- Seven On studying and implementing the spirit of Hunan Tourism Development Conference

Innovation is the fundamental driving force to build tourism province

- Eight on the study and implement the spirit of Hunan Tourism Development Conference

Development of green tourism in order to achieve the dream of tourism province

- 9 on the study and implement the spirit of Hunan Tourism Development Conference

Hunan tourism industry to promote the development of global tourism

- Ten Theories of studying and implementing the spirit of Hunan Tourism Development Conference

Hunan to build the supply-side reform the global tourism

- Eleventh Research on the study and implement the spirit of Hunan Tourism Development Conference

Innovation and cooperation mechanisms to achieve global Hunan Tourism

- Twelfth Research on the study and implement the spirit of Hunan Tourism Development Conference

Green hotel incision achieve Hunan upgraded Upgrade

- Thirteen Research on the study and implement the spirit of Hunan Tourism Development Conference

Development of new form of tourism needed to nurture the tourism passenger record

- Fourteen Learning and implement the spirit of Hunan Tourism Development Conference

Hunan province to build tourism issues need to adhere to the guide

- On the fifteen study and implement the spirit of Hunan Tourism Development Conference

Build tourism destination brand to promote global tourism development in Hunan

- On sixteen study and implement the spirit of Hunan Tourism Development Conference

Hunan to build global travel patterns need to strengthen the promotion and marketing

Seventeen - On the study and implement the spirit of Hunan Tourism Development Conference

Three lifting capacity, promoting global tourism construction

- Shap on the study and implement the spirit of Hunan Tourism Development Conference

Rural tourism development need to highlight three features

19th - On the study and implement the spirit of Hunan Tourism Development Conference

Hunan province tourism objectives should adhere to market-oriented

- Two on the study and implement the spirit of Hunan Tourism Development Conference

Vigorously develop tourism research study to promote Quality Education for Teenagers

Twenty - first on the study and implement the spirit of Hunan Tourism Development Conference

Layout optimization holiday boost tourism province construction

- Twenty-two on studying and implementing the spirit of Hunan Tourism Development Conference

Construction of tourist village to help poor global Hunan Tourism Development

- Twenty-three on studying and implementing the spirit of Hunan Tourism Development Conference

Innovation and institutional mechanisms of Hunan Tourism Development

- Twenty-four on studying and implementing the spirit of Hunan Tourism Development Conference

Build rural tourism upgraded version of the battle to win the precise poverty

- Twenty-five on studying and implementing the spirit of Hunan Tourism Development Conference

Adapt to the Internet era, the development of wisdom tourism

- Twenty-six on studying and implementing the spirit of Hunan Tourism Development Conference

Tea brigade integrated development of rich new form of tourism

- Twenty-seven on studying and implementing the spirit of Hunan Tourism Development Conference

Establish a new marketing thinking global tourism development plan

- Twenty-eight on studying and implementing the spirit of Hunan Tourism Development Conference

Hunan Tourism to promote innovation should speed up the construction of tourism think tank

- Twenty-nine on studying and implementing the spirit of Hunan Tourism Development Conference

In cross-border integration to boost global tourism development in Hunan

- Thirty on studying and implementing the spirit of Hunan Tourism Development Conference

Across three mountains, to realize a global tourism development

- Thirty-one on studying and implementing the spirit of Hunan Tourism Development Conference

To promote the construction of tourist town of Hunan tourism supply side reform

- Three Twelfth Research on the study and implement the spirit of Hunan Tourism Development Conference

'Thirteen Five' period Hunan Tourism Development 'Math'

- Thirty-three on studying and implementing the spirit of Hunan Tourism Development Conference

To tourist satisfaction-oriented environment to enhance the Hunan tourism

- Thirty-four on studying and implementing the spirit of Hunan Tourism Development Conference

Development of rural tourism in rural areas to make a better and more prosperous

- Thirty-five on studying and implementing the spirit of Hunan Tourism Development Conference

Adhere to consolidated supervision, to create 'Tourism in Hunan satisfaction'

- Thirty-six on studying and implementing the spirit of Hunan Tourism Development Conference

Strengthening global concept to promote tourism in Hunan province construction

- Thirty-seven on studying and implementing the spirit of Hunan Tourism Development Conference

Tourism province construction, heritage protection in advance

- Thirty-eight on studying and implementing the spirit of Hunan Tourism Development Conference


www.get-top-news.com Get Top News, Latest News and Current News from get-top-news.com. Latest Current News: U.S., China, World, Entertainment, Health, Finance, Business, echnology, Travel, Politics, Sports.

Traditional Chinese: 伍蕾:“8090”的消費觀是旅遊飯店發展的關鍵變量


Related News

Top